An incentive marketing company platform is basically a tool you can use to help you create and then implement sales Funnels. A funnel is basically a way of generating traffic by offering a free incentive to those who sign up for your list. So what incentive should you offer? Well, the most common ones are a free ebook, e-books, newsletters etc.
When you set up your funnel you need to decide what your incentive is. For example, you may offer a bonus to anybody who refer someone to you. Or you could offer a discount for people who purchase from you within a certain amount of time, etc. Once you have your incentive, or your sales funnel in place you then need to start generating traffic to your funnel by using various methods such as article marketing, social marketing, video marketing etc.
The key to an incentive marketing platform is to leverage off of the power of cloud based platform. For example, let's say you are promoting a report on how to become wealthy. When people visit your website they would be interested in this report. However if you do not have access to a sales Funnel because it is hosted on a server that charges you money for usage, then your conversion rates will probably be low. If you were to use a cloud-based platform such as LinkedIn or Twitter then you would be able to link people up to whatever aspect of your report that they are most interested in. This would ensure that your conversion rate on your first conversion could be extremely high.
So we know how to leverage the power of cloud based platforms to drive traffic to your incentive marketing platform and we also understand that if your bonus is not a direct sale then you still need to drive traffic to the website itself. How does this relate to using social media? Let's take Twitter as an example. If you want to drive traffic to a website then all you have to do is post interesting topics related to your bonus and then follow up with a tweet that links them to your website.
This is how you get people to your incentive marketing platform through social media. What if, however, you also had an incentive software solution that automatically creates the tweets for you? Then all you would have to do is set up an incentive account with that particular incentive software. Once the incentive software is set up, you would simply create tweets that automatically drive traffic to your website. Now all you have to do is build the necessary list of people who would be most interested in your incentive software and then you send them to the incentive site.
What if you want to use incentives to build a list of customers but you only want to send emails to these customers once you have secured their contact information? Well again an incentive marketing platform would come in handy. If you are doing email marketing then you would use the incentive marketing platform to pre-determine which emails are best suited for which people and then send the emails out to them.
Incentives can be used for customer loyalty programs. For example, if you offer a free product or gift for every customer that joins you on your loyalty program but then you offer another item for free if they order a certain amount of goods from you then you have increased the ROI of your incentive marketing platform by 100%! This may sound unbelievable but it is true. It can even be used as an incentive for a loyal customer so that they will purchase more products from you because they know that if they don't purchase anything from you now they will receive an additional item when they buy from you later.
Basically using an incentive marketing company and the proper sales letters platform can increase your sales and greatly improve your ROI. Now don't get me wrong. There are many other things that go into the incentive marketing mix but the ones I have mentioned are extremely important. Remember your sales funnel is only as good as the people who are on it and the best way to ensure that people are joining your sales funnel is to provide great customer service, excellent incentives and a strong loyalty program.